1. Introduction Of Digital Marketing
- What is Digital Marketing?
- Scope of Digital Marketing.
- Topics Covered.
- Careers after the course.
- Introduction to Photoshop.
- What’s its use?
- Different types of Photoshop tools.
- Photoshop tips, tricks and techniques
3. HTML & CSS
- Basics of HTML and CSS
- Why it is used? Designing of a Webpage.
- Basic Tags and Documentation structure.
- CSS Introduction
- CSS Styling.
- Styling Background.
4. Content Writing
- What is Content Marketing and its Importance?
- Types of content.
- Keyword Research.
- How to write an interesting content.
- Creating an effective content strategy.
- Knowing how to develop a message and appropriate content.
- Learn tactics and content marketing strategies in order to produce the best content.
- Learning how to develop content for particular segment audience.
- Using content marketing in order to drive other essential marketing channels, such as search engine optimisation, social media and lead generation.
- Content strategy and challenges.
5. Email Marketing
- What is email marketing?
- Introduction to Email software and Tools.
- How to create a list of subscribers.
- How to Import Mail list.
- Creating Email campaigns.
- Knowing about Email templates and design.
- Sending HTML email campaigns.
- Campaign reports and Insights.
- Segmentation Strategy.
- Auto Responder Actions.
- Reports Study.
6. SMS Marketing
- Introduction to SMS Marketing.
- What is Marketing Text?
- What is Bulk SMS Marketing?
- How to run a SMS campaign?
- Benefits of SMS Marketing?
- Marketing Tools.
- Introduction to blogging
- How to come up with a idea.
- How to structure the blog.
- How to insert keywords in a blog to optimise the content.
- Blogging models.
- Blogging software.
- Processing images.
- Video blogging.
- Building blogging brand.
- Blog peer review.
8. INTRODUCTION TO SOCIAL MEDIA MARKETING
• Different types of platforms.
• How we can use all these social media in generating leads and generating Brand awareness.
• Various kinds of tools used.
• Strategies of social media marketing.
9. FACEBOOK INTRODUCTION
• Overview of Face book.
• Success stories of Face book.
• Types of Ad on FB.
• Setting up and managing personal Account.
• Explaining about Different kinds of Accounts.
• How to grow your Face book Community.
• Being safe while online.
• Creating FB pages.
• How to get more likes.
• FB postings.
• Knowing about Instant Articles.
• How create videos and slideshows.
10. FB/INSTA LEAD GENERATION
• Introduction to Lead generation.
• How to start a campaign for generating leads.
• Tips and Tricks
• Using of Lead-Generating landing page.
• Targeting an audience of awesome leads with particular interest.
11. FB/INSTA AWARENESS
• Creating an FB/Insta Ad.
• How to start a campaign for Brand awareness.
• How to choose audience?
• How to set the budget?
• How to run video Ads and slide shows.
12. FB/INSTA CONVERSION
• What is Conversion?
• How to do a campaign for conversion.
• How to increase the conversion ratio on website?
• How to track conversions?
• Knowing web traffic Data?
• Custom conversions and how to use it.
13. LINKEDIN ADVERTISEMENT MARKETING
• Creating and connecting with the audience.
• LinkedIn success stories.
• Running Ad for LinkedIn.
• Strategies for marketing on LinkedIn.
14. TWITTER MARKETING
• What is Twitter Marketing?
• How people are using twitter to reach customers?
• How to run ads on Twitter.
• Twitter Techniques.
• How to promote content on twitter.
• How to Twitter Tools.
• Generating leads using Twitter.
15. INSTAGRAM MARKETING
• Introduction to Instagram and its features.
• How to reach more people.
• How to use Instagram to promote business.
• Insta Tools.
• How to create an effective account.
• How to promote posts on Instagram.
16. PINTEREST MARKETING
• How to get started with Pinterest.
• How to use Pinterest for branding and higher traffic.
• How your pins can be noticed.
• How do you market and advertise on Pinterest?
• Posting on Pinterest.
• Pinterest marketing Tools.
• Knowing about Promoted pins, Buyable pins, Rich pins and Repins.
• Creation of Pinterest Boards.
- Web analytics technologies and Methods.
- Web analytics data sources
- Web server log file analysis
- Geolocation of visitors
- Click Analytics.
- Customer lifecycle Analytics.
- Onsite and offsite web Analytics.
- overview of FB Analytics?
- Usage of FB insights.
- Fb reports.
- Page likes
- Post Reach
- Checking Number of visits.
- Page and Tab visits.
- External Referrers.
Ad word Analytics:
- How to evaluate Ad word performance.
- Analyze Ad words.
- Paid & organic Reports.
- Benefits of linking Ad words to Analytics.
- Tools for Ad word Analytics.
18. Digital Marketing Strategy
- What is digital strategy?
- Digital Marketing Strategies.
- Trends and insights.
- How to Structure plan?
- Steps to create perfect digital marketing plan?
- What is Conversion Marketing?
- What is conversion rate in Marketing?
- How we can calculate a conversion rate?
- Tips to increase conversion rate.
20. HOW TO BECOME A FREE LANCER
21. CASE STUDY
- Political Campaign
- Educational Setup
- Health Setup
22. MS OFFICE (WORD , POWER POINT)
23. REPORT MARKETING ( AUDIT REPORT , PROJECT REPORT)
25. WEB MASTER TOOL
26. KEYWORD PLANNER
27. ON PAGE SEO
28. OFF PAGE SEO
29. LOCAL SEO
30. SEO TOOLS
31. FB/INSTA CONVERSION MARKETING
32. LINKEDLN ADVERTISEMENT MARKETING
33. BING MARKETING
35. MOBILE WEB MARKETING
36. WEBSITE REMARKETING
37. YOUTUBE MARKETING
38. AFFILIATE MARKETING
39. E-COMMERCE MARKETING
40. INBOUND MARKETING
41. MEDIA BUYING PLANNING